Monthly e-commerce, social, and digital content creation
The following projects show progressional growth from assistant to art director to content strategist. My unique set of skills allowed me to view our content creation from a 360 view. Not only from the lens of an art director but from a producer and full stack developer. I challenged our team's ability to understand the assembly line of day-to-day marketing from ideation to CMS development by preserving metadata throughout the entire process. We also questioned and learned the full potential of a single piece of content and it's strengths amongst different platforms distinguishing the difference in impact between social and email marketing.
Maxima Turntable Videos, August 2021
Content strategy, production, project management & delivery
We created a series of videos featuring our top selling sneakers with our historically highest engaging piece of content to drive sales around embellished products during the holiday season. These videos were sprinkled throughout Instagram, Facebook, YouTube and on SteveMadden.com e-commerce channels.
Video by: Matt Hawkes
Product Styling: Cara Eisel
Digital Art Direction: Masha Vainblat
Fall 2020 Social, E-commerce, and Digital Content Creation
Content strategy, digital art direction, project management & delivery
Content strategy and digital art direction. Looking at the full scope of content opportunities and assessing unique approaches to each, how can we tell native stories by being most productive with our pre-planned time? Looking at the full scope of the branded story and how each piece pulls together.
Photographer: Matt Hawkes
Stylist: Cara Eisel
Digital Art Director: Masha Vainblat
Producer: Alex Williams
2020 Gift Guide
Digital art direction
Full circle stories from retail trends to digital narratives. Beginning interdependent relationships internally to build strong stories externally.
Photographer: Matt Hawkes
Product Stylist: Cara Eisel
Digital Art Director: Masha Vainblat
2020 August Supplemental Campaign Stills
Digital art direction
Photographer: Matt Hawkes
Product Stylist: Cara Eisel
Digital Art Director: Masha Vainblat
Steve Madden 2020 Halloween Social Media Content Creation
Art direction
Photographer: Matt Hawkes
Product Stylist: Cara Eisel
Art Director: Masha Vainblat
Producer: Alex Williams
Social Media Campaigns
Art direction
Photographer: Matt Hawkes
Product Stylist: Cara Eisel
Art Director: Masha Vainblat
Producer: Alex Williams
January 2019 Monthly E-commerce & Social Content
On-set product styling & art direction
Photographer: Matt Hawkes
November 2018 Monthly E-commerce & Social Content
Art direction
Photographer: Matt Hawkes
Product Stylist: Mariya Ibragimov
2018 Gift Guide
Art direction
Photographer: Matt Hawkes
Product Stylist: Mariya Ibragimov
October 2018 Monthly E-commerce & Social Content
On-set art direction
Photographer: Matt Hawkes
Product Stylist: Mariya Ibragimov
August 2019 Monthly E-commerce & Social Content
On-set product styling
Photographer: Matt Hawkes
Art Director: Chris Arena
June 2019 Monthly E-commerce & Social Content
Production & on-set product styling
Photographer: Randall Leazer
Art Director: Chris Arena
Product Styling: Masha Vainblat
May 2019 Monthly E-commerce & Social Content
Production and on-set product styling
Photographer: Matt Hawkes
Art Director: Chris Arena
Product Styling: Masha Vainblat
April 2019 Monthly E-commerce & Social Content
On-set product styling
Photographer: Matt Hawkes
Art Director: Chris Arena
Product Styling: Masha Vainblat
.gif)
