Excerpts from the digital brand guidelines show a variety of ways to explore this campaign's branding elements for mobile first and app-friendly components. I created and built systems and templates that make the web experience more dynamic allowing the digital work to become more sophisticated. These dynamic concepts were implemented to pushing our team forward in the digital age to become leaders rather than followers.

Small variety of strategy driven social concepts and stories designs pairing art direction and social media analytics and stats. Combining the creative with the analytics and using it to my advantage allow me to become a well rounded artist beyond just creative production.