Steve Madden Spring Campaign 2021

Digital & web design, art direction, asset management & delivery

The New Originals re-embodies the 90s nostalgia that founded this brand with styling, camera angles, and model poses. We re-introduce what makes the brand such a household staple with edgy casting and messaging.
Creative Director: Matthew Ellenberger
Design Director: Michelle Arrowood
In House Photographer: Matt Hawkes
Styling: Lauren Rosenfeld & Cara Eisel
Branding & Design: Anni Peters
Digital Design: Masha Vainblat
Producer: Alex Williams
Mobile first dynamic responsive concepts and UI trends are brought into this campaign guidelines in effort to stay relevant in the digital and fashion space. Simple yet bold branding allows the content to draw the most attention.
Introducing trend based social strategy for instagram stories and experimenting with different types of content. Creating more compelling and engaging stories experimenting with content look and feel; some that evoke nostalgia as fashion and pop culture emulates Y2K.
Supplemental campaign images art direction.
Photographer: Matt Hawkes, Stylist: Cara Eisel, Producer: Alex Williams.

MashaVainblat@gmail.com