The digital destination was a custom shoppable collection page experience. The design features an immersive hero image with parallex scroll that snaps to carefully curated trend sections of styles ranging from boots and booties to heels and sneakers.
Excerpts from the digital brand guidelines for this global campaign's collection page utilizing all of the campaign images and assets available in creative and enticing ways. The shopper can instantly add items to cart while exploring the collection, all without leaving the designated page.
Social media teaser and launch feed posts design layout. Inspiration for the product stills drew from the Andy Warhol polaroids.
Creative production and casting. Our in-house content creation & production team created beautifully edited, detailed videos of each product in the collection. These were used on each product page, emails, social, and throughout our and our retailers websites.
Progression of design during campaign pre-launch teaser phase from email and homepage banners.
A simple instagram stories series for customers to follow the branded marketing around NYC during launch week. Participants had the chance to win a variety of merch and share their experiences with friends nearby various Steve Madden retail store locations.
A variety of digital ad placement banners that ran on third party sites such as Bustle.com throughout the course of our campaign.
