Presenting the first branded digital guidelines update since early 2000s. As web becomes more sophisticated, I challenged our team to keep up the conversation in a youthful way. Beyond just the product with our digital story telling and user experience. Introducing design systems and component libraries to help scale our business globally.

Starting with updating the typography system translating to CTAs and other digital components. Navigation gets a refresh in UI and design with additional mobile friendly ideas. Templated systems become introduced for more control of digital responsive content.