Steve Madden Shop The Look
UI/UX design strategy, dev management
& packaged delivery
Phase 1: Collection Page Pop Up
A guided journey from aligned digital strategy branded content leads to the collection page editorlal to shop an entire look within the same screen.
A guided journey from aligned digital strategy branded content leads to the collection page editorlal to shop an entire look within the same screen.
Phase 2: PDP
This custom PDP template became the destination to shop full curated looks with ease. A bottom nav allows most browser functionality all within a thumb's reach.
This custom PDP template became the destination to shop full curated looks with ease. A bottom nav allows most browser functionality all within a thumb's reach.
Shop The Look Concept: Expand customer brand product knowledge while delivering curated head-to-toe looks based on the latest fashion trends. Maintaining idea of all desired interactivity within a thumbs reach, further exploring the strength of a bottom nav as a digital design trend.
Starting with updating the typography system which translated to CTAs and other digital components, the navigation gets a refresh in UI and design with additional mobile friendly ideas. Templated systems are introduced for more control of digital responsive content.
Creative Director: Matthew Ellenberger
Design Director: Michelle Arrowood
Senior Digital Designer: Masha Vainblat
Digital Merchandizing Lead: Colleen Waters
Development: Razvan Popa & Alex Mlaker
Design Director: Michelle Arrowood
Senior Digital Designer: Masha Vainblat
Digital Merchandizing Lead: Colleen Waters
Development: Razvan Popa & Alex Mlaker
