Introducing an original bottom navigation allowing for shopping and engagement all within a thumbs reach. Exploring new branding and bottom nav concepts to further the customer experience – easy browsing and shoppability at the tip of your fingers.
With a restructure, PDP pages can become more editorial utilizing all the internal materials that are produced. My unique position and skills gave me a unique perspective in the content creation department because I knew how they would communicate on the CMS versus our emails and social.
Further exploring bottom nav UI possibilities and options. How much is too much before an idea is confusing or has too many options? How much information is a person willing to provide? Is the product worth it? And is it easily attainable?
